Welcome to justRed promotional marketing

These are some examples of the work and results justRed has produced for its clients.

The Brief:
Develop a customer loyalty programme that increases fuel volume

The Solution:
The Smile@ loyalty programme rewards customers with cash, instant fuel discount, high street vouchers or free KitKats. Transactions are managed via in-store terminals or on website www.smile-at.co.uk

The Results:
Fuel volumes grew by an impressive 17.5%

The Brief:
Develop a service station staff incentive scheme that supports the sell-in of the customer loyalty programme, Smile@, and improves standards and service

The Solution:
A programme that rewards staff for issuing Smile@ points to customers and demonstrating good customer service. Retailers are also rewarded for achieving POS compliance

The Results:
98% of staff took part. 30% of customers returned satisfaction questionnaires which showed over 80% satisfaction with service levels. Retailers demonstrated 75% compliance to POS standards.

The Brief:
To recruit 400 hotel concierge in the London area into the ‘Supercheque’ voucher incentive programme, within 8 weeks

The Solution:
Two stage process. Build database from 3 sources, data received from Avis, bought in data, hotel directories. Recruit members through outbound calls

The Results:
’450 hotel concierge recruited in 6 weeks. Invaluable information received and report compiled for Avis for future planning. Database cleansed and up to date information provided

The Brief:
Develop a programme that encourages “continuous wine plan” customers to purchase all four quarterly despatches every year

The Solution:
Introduce a “Masters Wine Club” membership that entitles customers to half price wine offers and a year end bonus for taking all four quarterly cases, plus a set of exciting partner offers

The Results:
A range of attractive partner brands including Avis, Interflora, Best Loved Hotels and IPC Media. Repeat purchases increased from below 36% to over 45%

The Brief:
Develop communication materials for the launch conference of People 1st, the new Sector Skills Council for the hospitality, leisure, travel and tourism industries

The Solution:
A brand consistent suite of pre and post launch electronic and printed newsletters, a direct mail campaign, trade press advertisements and at-event materials including pop-up display, posters and delegate pack

The Results:
Over 250 people attended this ‘highly acclaimed’ conference including ministers, key business leaders and some of the most senior figures within the learning community

The Brief:
Develop a programme which increases domestic heating oil sales

The Solution:
'Callow Cash' is added to a customer's account once a heating oil delivery has taken place. 'Callow Cash' can be redeemed as a discount on future orders

The Results:
72% of the company's domestic customers signed up for this simple but effective repeat purchase campaign. Repeat purchases increased by 10%